The Wonderland of the Cascades
Like the majority of the advertisements in the early 20th century, this advertisement of Tacoma’s Eastern Railroad service to The Rainier National Park is primarily text. This was a popular style back then and continued to be so in many different industries(cars especially) decades later. The advertisement was published in 1906 in Washington Magazine. Notice that the images used are strictly photographs and the primary focus of them are not visual scenery, but instead on the activities travels could partake in. In this case, snowballing and sliding down the slopes. As described in the essay this was part of the “See America First” campaign and although there is more text allotted to the advertisement space, the “Visitors to the Northwest” section of the writing has vivid descriptions on the natural beauty of the whole region.
Photo courtesy of University of Washington libraries